Blanchard Numismatic

Blanchard and Company wanted to reach their numismatic gold buying community with a series of emails that told the history of selected historical coins. Approaching the email from a curatorial viewpoint, the Blanchard team developed a numismatic email that told the story of that month’s chosen coin, including gorgeous photography of the obverse and reverse of the piece, and the story of the designer of the coin, which also touched upon the historical events at the time of mintage.